A gadget brand for men wanted to increase search rankings, traffic, and revenue.
Growthfuel identified the target audience, conducted competitor research, and identified the best marketing strategy for a company to use. In addition, we identified the most optimal keywords to rank the product on the 1st page of Google’s results, as well as performed meta data optimization, applying meta tags, titles, and descriptions across every page of the website.
To maximize reach, we promoted unique content across social media, including Twitter, Instagram, Facebook, and Pinterest. Our digital PR also included tech blogger outreach, as well as gift idea pitches to help increase the relevance and authority of the inbound links.
As a result of our work together, the e-commerce SEO revenue increased by 67% year on year. In addition, the company ranked in the top 5 in Google for the relevant keywords and on the first page for tens of thousands of other non-branded keywords. What’s more, with our digital marketing team, the organic traffic to the site increased by 95% year on year, featuring the product in various tech and gadget blogs, as well as national media.
