Our client, a world-renowned online casino, wanted to increase its online presence and attract more players on the same budget despite an influx of competitors in their industry.
The Growthfuel team has performed competitor research to establish the main mistakes the company makes. After thorough research, we identified opportunities to rank the venue on page 1 of Google for highly relevant keywords. In addition to this, we optimized metadata, including title tags, meta descriptions, and headings. Finally, we set a wide range of seasonal audience-led campaigns and performed monthly link building, which included relevant blogger outreach and a variety of engagements to increase the variation and value of the inbound links.
By implementing extensions for PPC ads and upgrading the site links, we managed to enhance site link extensions, increasing the click-through rate and keeping the cost per click down. We also optimized the PPC campaign by location and time to increase conversions and Quality scores.
As a result, the online casino has benefited from new visitors from SEO increased by 110%, with SEO revenue increased by 89%. In addition, we managed to decrease PPC spending by 31% year-over-year.
