Our client, one of the most iconic women’s fashion retailers with over 30 retail locations across the UK, requested our help with the organic marketing strategy to build a stronger online presence via its e-commerce store. We needed to improve on-page content and help to build website authority.
With this in mind, our company started our keyword research and keyword mapping to optimize on-site elements to the highest standards. For technical optimization, Growrthfuel played a major role in assisting the company with the CMS migration, ensuring previous SEO efforts remained in place. We also optimized page load speeds, logical URL structures, and internal linking.
After a year of our work together, the results have been phenomenal, and the client has noticed a tremendous improvement in traffic, website authority, and online sales. In addition, the company has increased visibility for non-brand commercial keywords on 50%, increased clicks and impressions on 100%, and increased organic revenue on 25%.
